Monday, September 30, 2013

Public Relations for Your Brokerage or Business (Part 1 of 2)

Today we're starting a miniseries about what public relations is, why to use it for your business and how to make it work for you. Let's not waste anytime and get right to it...

You probably hear the term "public relations" getting thrown around the office, but what is it really? Is it marketing? Is it advertising? The answer is neither! Public relations is...
  • Reputation management
  • Not marketing or advertising
  • Communicating your business's news to the media 
  • Managing media relationships to accurately reflect a positive image of your brand in print (and now online)
  • And the good news? With Realty Executives, your public relations efforts as a Broker/Owner can be absolutely FREE! We offer GrassRoots PR, a wonderful public relations tool which makes developing public relations campaigns as simple and user-friendly as possible
Now you know what public relations is but the next question is why do it?
  • It communicates your expertise to a mass audience
  • You will reap internal benefits as well as external benefits when you share press releases both in your office and with the media
  • You can develop extensive public relations campaigns for very little (to no) money
  • It creates credibility en masse
  • Positions your company as experts in a series of fields
We hope you'll stay tuned for our next post on HOW to conduct your very own public relations campaign!