You probably hear the term "public relations" getting thrown around the office, but what is it really? Is it marketing? Is it advertising? The answer is neither! Public relations is...
- Reputation management
- Not marketing or advertising
- Communicating your business's news to the media
- Managing media relationships to accurately reflect a positive image of your brand in print (and now online)
- And the good news? With Realty Executives, your public relations efforts as a Broker/Owner can be absolutely FREE! We offer GrassRoots PR, a wonderful public relations tool which makes developing public relations campaigns as simple and user-friendly as possible
- It communicates your expertise to a mass audience
- You will reap internal benefits as well as external benefits when you share press releases both in your office and with the media
- You can develop extensive public relations campaigns for very little (to no) money
- It creates credibility en masse
- Positions your company as experts in a series of fields
Public relation has been a boon to all the business as it helps to connect to the target audience.ReplyDelete
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I'm not sure I'd agree entirely that PR wouldn't be considered marketing. It's not "traditional" marketing, but I'd still consider it a form of marketing.ReplyDelete
Fred | O'Malley Hansen Communications
This forestalls unwanted and pointless backfires and brand recuperation before it's past the point of no return.ReplyDelete
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Good post but I was wondering if you could write a litte more on this subject? I’d be very thankful if you could elaborate a little bit further. Appreciate it..! DMCA protectedReplyDelete
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