Monday, September 30, 2013

Public Relations for Your Brokerage or Business (Part 1 of 2)

Today we're starting a miniseries about what public relations is, why to use it for your business and how to make it work for you. Let's not waste anytime and get right to it...

You probably hear the term "public relations" getting thrown around the office, but what is it really? Is it marketing? Is it advertising? The answer is neither! Public relations is...
  • Reputation management
  • Not marketing or advertising
  • Communicating your business's news to the media 
  • Managing media relationships to accurately reflect a positive image of your brand in print (and now online)
  • And the good news? With Realty Executives, your public relations efforts as a Broker/Owner can be absolutely FREE! We offer GrassRoots PR, a wonderful public relations tool which makes developing public relations campaigns as simple and user-friendly as possible
Now you know what public relations is but the next question is why do it?
  • It communicates your expertise to a mass audience
  • You will reap internal benefits as well as external benefits when you share press releases both in your office and with the media
  • You can develop extensive public relations campaigns for very little (to no) money
  • It creates credibility en masse
  • Positions your company as experts in a series of fields
We hope you'll stay tuned for our next post on HOW to conduct your very own public relations campaign!


  1. Public relation has been a boon to all the business as it helps to connect to the target audience.
    public relation firms in miami

  2. I'm not sure I'd agree entirely that PR wouldn't be considered marketing. It's not "traditional" marketing, but I'd still consider it a form of marketing.

    Fred | O'Malley Hansen Communications

  3. This forestalls unwanted and pointless backfires and brand recuperation before it's past the point of no return.
    public relations firm philadelphia

  4. Good post but I was wondering if you could write a litte more on this subject? I’d be very thankful if you could elaborate a little bit further. Appreciate it..! DMCA protected

  5. Luxury Villas for sale in Marbella, Spain.
    An independent villa of contemporary style in the urbanization Elviria, in Marbella East, 10 minutes by car from Marbella Centro, 15 minutes from Puerto Banus and 5 minutes from the beach.
    The villa will have 3 bedrooms, 3 bathrooms and guest toilet. The ground floor offers a large open living room and a dining room with open kitchen and access to a magnificent terrace which is next to an infinity pool. The upper level has 3 bedrooms and 3 bathrooms en suite.
    The developer offers the option of a villa with 4 bedrooms at a price of €990,000, the client can also add basement and / or solarium to the house with extra cost.
    Ideal as a regular residential or vacation home, with a perfect size and easy to maintain.
    Luxury VILLAS FOR SALE IN LA QUINTA SpainForSale.Properties is considered one of the most trusted Exclusive Real Estate Agencies in Marbella.

  6. The south facing penthouse is well sized for a golf loving couple looking for highest standards. The living dining area with open log fire place has direct access to the 50m2 terrace and offers the same stunning views from inside the apartment as you can enjoy from outside. The adjoining american style kitchen is equipped with top range appliances and granite worktops. From the hallway you access the master suite which has built in wardrobes and sliding doors leading to the terrace. The bright luxury bathroom has underfloor heating and a jaccuzi bath tub. The guest bedroom has another terrace overlooking the manicured gardens and the one of the pools. It comes wit it´s own shower bath. The complex offers 3 pools, one of them a heated salt water pool and a fully equipped gym. This property fulfills the highest standards with luxury marble floors, hot and cold aircondition, double glazing, electric shutters, panic buttons conected directly to the security guard at the entrance, one storage room and one parking space.
    Apartments for sale in Marbella, Spain.
    Properties for sale Marbella, Spain.
    Luxury APARTMENTS FOR SALE IN PUENTE ROMANO SpainForSale.Properties is considered one of the most trusted Exclusive Real Estate Agencies in Marbella, Costa del Sol and other “Prime Locations” in Spain.
    Apartment for rent in Marbella, Spain.
    We are delighted to offer you this luxurious duplex penthouse decorated with exquisite high-end designer furniture set in an oasis of calm, luxury and delight, in a sought after beachfront gated development on the New Golden Mile, approximately 5 minutes drive to both San Pedro and Estepona.