Wednesday, April 3, 2013

Millennials Seek Homeownership

Now is the time to start marketing to millennials. According to a survey performed by the PulteGroup, 65 percent of millennial renters (age 18-34) with an income of more than $50,000 expressed that their intent to purchase a home has increased over the past year.

According to the study, the following elements served to be the most important to young potential homeowners:

  • 84 percent said ample storage for daily items
  • 76 percent said space for TV, movie, sports watching
  • 73 percent said the entry to the home
  • 63 percent said outdoor living/deck
  • 36 percent said the ability to conduct business from home
The internet seems to be the most prominent source for where this age group is seeking information as they start to consider purchasing a home.

"Millennials really do their homework and use several resources to make this important decision." said Fred Ehle, vice president for PulteGroup.

Click here to learn more about the study.

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